The Dutch company Hema is in the process of launching a webshop. Instead of just throwing up a boring "Coming soon" webpage, they came up with something creative.
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I'm not on dial-up, and it still took forever. I tried again, and it took about five minutes to load. It was neat until it got about halfway through and then hung.
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The purpose of this website was to generate a buzz. And I'm fairly certain it's done a good job with that.
Now let's see if it can maintain that...
Cool idea, but poorly executed.