The Dutch company Hema is in the process of launching a webshop. Instead of just throwing up a boring "Coming soon" webpage, they came up with something creative.
Wow, now there's a dot com that's guaranteed to be out of business in a year's time. I can't believe they wasted so much development effort on something so pointless and, frankly, customer-hostile. "It only took 40 minutes to load, but it looks like I can shop for a teakettle-- what the fuck!?"
Maybe 40 minutes is an exaggeration, but it's still a terrible customer experience and it's still a lot of talent and time that could have been spent making their ACTUAL store better. This is just their version of the $2 million Superbowl commercials.
I'm not on dial-up, and it still took forever. I tried again, and it took about five minutes to load. It was neat until it got about halfway through and then hung.
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and w/DSL of course.
Cool idea, but poorly executed.
The purpose of this website was to generate a buzz. And I'm fairly certain it's done a good job with that.
Now let's see if it can maintain that...
?
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