Actually, the designer addresses the reversed text issue on that page. She says: "The pattern will of course slightly differ from the picture depending on length of name, and the usable rolling pin will be engraved with the pattern reflected vertically (so that it embosses perfectly on your pastry). If you'd like just decorative version like on the picture please send me a note while placing the order!"
(Zuzia is a woman's name, and the designer says she's female on her profile.)