So its obvious Levis has a size issue. That ad so missed the mark. I too wrote an article on it. http://modelfashion.info/levis-jeans-ads-where-are-the-curvy-models/ To be KINDA fair, I have seen them use 'plus' models before. However, to be frank, when they did use plus models, these 'plus' models would never be called 'plus' in real life. Mainstream fashion has some serious issues when dealing with anything over size 6...heck Mainstream fashion wanted to call size 8 plus size!!! 8!!!