Reverse graffiti is inmy opinion a great idea and I would like to challenge the purest world of graffiti or street art to meet the commercial world of advertising in the middle to form a whole new form of media. Some of the best communications I have seen have not been done by the advertising industry but by street artist. Why can't the often poor and under funded but highly creative world of street art earn from the over funded and often barley creative world of advertising/marketing?
If I were to go back and clean the message off of the surface (we only do this on the ground as we are also trying to meet the concerns of an over exposed public) would it then be better as the biggest concerns seems to be cleanup at this point. If we donate a portion of the proceeds we make from such a commercial project (which we do) to a local community organization would that help prove we are sincere and involved on a local level? What can we as a company who sees this form of communication as perhaps the only truly sustainable form (we only use pure water no chemicals) of media do to satisfy the public and those with valid concerns about "big bad advertising beating us to death with yet more messages? The amount of discussion only proves that this is an effective form of advertising. When was the last time you saw a discussion about a billboard?
I would welcome any constructive dialog on this subject. It's about a new form of media that communicates on a local level in the spirit of street art. Good/ Bad? Thoughts?

jim@greengraffiti.nl

www.greengraffiti.nl (based in Amsterdam)