Miracle Whip became popular during the depression. It was much cheaper than real mayo. Many children of that era grew up thinking it was mayo so they never questioned it's smarmy, sweet taste. It is NOT mayo, it isn't even close. My grandmother used to feed that crap to us on Spam sandwiches w/Velveeta cheese (which is NOT cheese). She called them ham and cheese sandwiches. They were the worst. I can still taste that horrible concoction. She survived the great depression and probably had no idea what she was doing to me. Never again!