These commercials make an interesting little time capsule, but there's not a single good or memorable one in the bunch. Many, in fact, were indicative of an 80's trend to create Saturday morning cartoon shows whose characters existed for no other purpose than to sell sugar-filled cereal to impressionable young viewers. As one who has seen a half century of cereal advertising, I can think of only three that made any sort of long-lasting impression on me. The first is the Life cereal commercial that we all know -- the one featuring Mikey. The second was a brilliant 60-second spot featuring Snap, Crackle and Pop singing individually and then singing staggered lyrics all at the same time. The words, "Geese cackle, feathers tickle, belts buckle, beets pickle, but Crackle makes the world go round" still echo in my mind some forty years later. The third, while not quite as brilliant, was no less memorable. It featured a gorgeous woman in a classy white one-piece bathing suit eating cereal on her patio, while a voice-over chimed, "and if you think Quaker cereal is just for babes ... it is!"
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