Skipweasel - You're right, twins are not just genetic. The older the mother and the more kids she's had already, the higher the chances that she'll have fraternal twins.
Spurious, the pattern is caused by the vertical or horizontal placement of the black and white checker tiles between the larger purple ones. If you look closely you'll see that while most places on the board alternate how the checker tiles are aligned, there's a row and column down the middle that has two aligned sets, which is what creates the illusion of misalignment radiating from the center.
Considering that the building is intact, the problem isn't in it's design/construction but rather in the substrate it was built upon. It looks like a clear case of soil liquefaction to me.
It can't have been too hard to find -- my high school French teacher showed it to us every year. A class favorite with quite questionable educational value!
This doesn't seem like a big mystery to me, but the publicity of people confused by it is probably great for her career.