I can't help but wonder if he placed well in the competition. I imagine he broke all kinds of rules doing that. I seem to remember some kind of controversy over an outfit a female American skater wore a few years ago for the Olympics, which was a lot less risque than this, and it nearly got her disqualified.
Chalmers was featured on an episode of This American Life (a great show on NPR if you've never heard it). You can listen to that particular show online, and I highly recommend it. It was fascinating.
The irony that they call it a spelling BEE.
http://www.thislife.org/pages/descriptions/96/12.html