I agree with you that good science is done outside of academia. But a scientific paper does not open with an advertisement for a commercial enterprise, as this particular one does. There may be interesting and worthwhile information in this publication, but it doesn't meet the widely-agreed-upon criteria of a scientific publication. In the abstract, the authors claim no conflict of interest. If there was any functioning peer review, the advertising language in the introduction would not have made it to publication. The authors do have a very serious conflict of interest: they are overtly advertising the "Human Performance Institute, Division of Wellness and Prevention, Inc., in Orlando, FL" in florid prose (e.g., "From our work with elite performers, we have learned that managing energy is the key to sustaining high performance."). This is a trade publication, and that is fine. But to call such a thing science dilutes the meaning of the word.
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