Yes, it is worth the hype. My husband and I took the train from Seville to Fuengirola, Spain in order to watch "Los Vengadores" in V.O.S (ie. English) and it was totally worth it.

Also, Spanish chain movie theatres have much more awesome popcorn selections than US chain theatres, along with better prices - we only paid 6 euros for a Large Drink and Popcorn.