I am not an animal-rights nut, but I do know and love dogs. I saw this on Dogs 101 and I was horrified. Even if the clueless owner was right and the dog actually enjoyed this by the third time--which I *highly* doubt--it's a terrifying experience to take a chance on exposing any dog to. Especially a dog of a breed that can't breathe well to begin with, much less when the wind is rushing into his face and his little heart is racing. This guy ought to have his dog taken away and rehomed--cruel abuse of an animal for personal aggrandizement.