i surely think that baby cologne is pretty common. Johnson's baby colognes are my favorite cause they smell really nice! (yea so i'm also those kinds of ppl who use baby colognes instead of adult ones).
but i think the supermarket who places this product next to axe deserves the laugh. as far as im concern most supermarkets put this product next to other babycare products.

don't ask why :D (some) Dutch people are proud of their artistic capability, and the community is very supportive towards anything art/culture. so of course you'll find community projects like this a lot here. some interesting art related stuff that happens just recently: http://www.dutchamsterdam.nl/194-more-nudity-than-normal-in-amsterdam-as-photographer-spencer-tunick-hits-town