I was always bothered by the fact that they required people to make a choice between the bad (fat, wrinkled, etc) and the good (fab, wonderful, etc). However, the real campaign for real beauty would be to acknowledge that the models and women can be both.
Actually, this is a real ad. One in a campaign of 3. Ran a few years back in Canada and created by some friends of mine who worked at Grey Advertising in Toronto. Won multiple awards all over the world.
http://www.toronto.ca/health/sleeve_sneeze.htm
It's a little weird to see posters telling me to do something that my parents forebade me to do.
But regarding the original campaign of "fat or fab", "wrinked or wonderful", etc.
(http://www.campaignforrealbeauty.com/splash.asp?theme=113)
I was always bothered by the fact that they required people to make a choice between the bad (fat, wrinkled, etc) and the good (fab, wonderful, etc). However, the real campaign for real beauty would be to acknowledge that the models and women can be both.