Man, oh man. If you can't see that a song about Digg that mentions Kevin Rose, Ron Paul, and Apple by name isn't the equivalent of social-media jet fuel, you've been asleep during Web 2.0 This girl, or those around her, know exactly what goes viral. More power to her! If Doritos doesn't parlay this into mass anticipation during the SuperBowl, someone will be fired from their advertising division. She's in it to win it and this is a brilliant approach.