I don't buy it. I realize that this is a study coming out of Duke University, but the tantalizing promise of subliminal messaging has prompted thousands of investigations into ways in which images we cannot consciously detect can affect us. Some of these studies have had positive results, only to be debunked, and so there is a very established body of evidence against this .

I don't know of any studies involving brands, but I can hardly believe that brands affect people more than excessively disturbing or violent scenes, which have been frequently used in studying subliminal influences.

I assume this is photoshopped? He looks like he's being held up in a static position (not a clever cartwheel), but he can't be holding up his weight on one bent finger!

This is quite gracious of you!! Thanks!