I was buying a copy of Dire Straits' Brothers In Arms for my brother's birthday watching the shuttle launch on about 20 massed TVs in the shop's audio/visual dept. seeing it on one TV was probably bad enough, but to see it played over on a shop full of screens was surreal. Hardly anyone was paying attention when it was launched - 5 minutes later you had to fight (figuratively speaking) to see a screen.
http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=3318750
Either that or they caught an old episode of Secret Squirrel...