The intent is there but just not designed or marketed very well. When it comes to our drinking habits we are very particular. I cannot see anyone using this for what they are suggesting. If your going to put yourself out there with these claims...you better have a great design and good marketing, otherwise your going to fail. Pretty pictures won't win us over. Keep trying. Stainless Steel and a recyclable plastic water bottles are your best bet. Both reusable and recyclable.