Actually there is a Dollywood in Myrtle Beach SC; its called The Dixie Stampede. Skidworth is right, there are alot of funky hole in the wall spots "south of the border" a few are "themed places" but the whole "south of the border" stigma is access to things that are illegal in NC,ie gambling, and the biggest one is FIREWORKS! They have hundreds of fireworks stores south of the border.
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