I think the idea is nice, in concept. The name really is humorous and the logo is clever. But how are his employees supposed to move past their history if just being an employee labels them as a felon?
The name is more about "look what a good thing I'm doing" than it is about helping ex-cons.
States have done this with child support as well for years. Another nuisance is that, if your deposit amount isn't evenly divisible by $20 (in the case of most ATMS), you can't withdraw it all anyway.
It's an interesting remake on the corporate identity. Is there a rationale for why this way, in this place, or are they just trying something different?
The name is more about "look what a good thing I'm doing" than it is about helping ex-cons.