This sums it up: “When we’re children, we have small ideas and use small words, when we get a bit older we get big ideas and learn big words, but we never achieve true greatness until we learn to express big ideas in small words.” — Anon
You may also like my Writer's Log titled "It's not rocket science (or why jargon sucks) http://www.wordsontheweb.co.nz/writerslog.html