I personally believe my design is better, since it's so inconspicuous. You'd open up a pre-sliced roll, and out of nowhere there he is. It could be one of those annoying gag gifts, lol. Why did he laser-etch it though? Kinda lame, haha. I'd just modify a toaster or make a metal stamp that could be heated and pressed on the roll do the same thing. I hate to get so into this, but I had this marketing scheme earlier today and decided to make a design, see if it would get any nostalgia hits. Gotta make money somehow, lol. Anywho, here's mine:

http://img263.imageshack.us/img263/9715/rickrolled.jpg