Well, I know this area, as I live in Vienna. http://www.coop-himmelblau.at/ Build the "Shield" that is visible on the left side. It was very hard to find people who wanted to live in there.
Second, the shopping center/cinema-center in there is really really bad, and also quite outside of urban areas.
Third, the tower used to be completely emty, with a round sphere segment as pavement. The Center of the floor thus was raised. Before the reconstruction, the last "Gasometer" was used as a big time Party location. Dirt piling up on the dancefloor diffused to the sides, because of the shape. The acoustics were quite peculiar, each base beat hit you twice. It was on of the hippest locations in Vienna.
Now instead, they have a big event hall, which is very normal and highly commercial..
Not everything that shines is actual gold..