I was a senior manager in a waste management company in the late '80s through the mid-'90s. In the midwest we would enter into county and municipal recycling contracts, dutifully pick up the recycleables at curbside.....and then dump them in the nearest landfill. At less than $10 per ton to landfill, recycling did not pay (most of the gov'ts we contracted with were aware of this). The opposite was true in the northeast. Hard to believe that disposal cost today in the NE is about half of the $120-150/ton it was 20 years ago. Rule of thumb for today--if you want to benefit the planet,recycle metals, especially aluminum. I compulsively pick soda cans out of the garbage and place them in nearby recycling containers, but I remain lukewarm about plastic recycling. Though things are slowly changing, the eviro benefits remain marginal for plastics.