I'm amazed none of these articles make any real effort to extrapolate the ethics of the bioreactor. The great majority of us would rather NOT have to kill for meat.

Forget making it taste 'normal'; it's a new product. Don't introduce it as a substitute unless you want it to have a bad image. With that said, I bet it tastes like what it's made from -- meat. I couldn't have more reasons to look forward to this development.