"As for the coffee world. You're not a "barista". You serve coffee. Labelling yourself with a silly word doesn't give the job added value."

I can't say I agree. I'm not saying that these people are worth $100,000.00 a year, but I will say that they do know a specific trade, and are (generally) good at it. It's a little bit more in depth than throwing some grounds in a filter and letting it drip.

Kinda just sounds like you're being a bit demeaning because you don't see the value in it...but some serious coffee drinkers would beg to differ.