Gilda Grammar's Comments
Friends, unique is unique, one of a kind. Either it's unique, or it isn't. Therefore, one thing can't be "more" unique than another, so unique takes no modifiers (such as totally and truly).
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Database designers got it right (http://en.wikipedia.org/wiki/Unique_key). A unique key in a database index makes the value unique, not very unique or more unique than another - just plain unique. Why doesn't everyone want to get it right as well?
Do you accept that "it's" isn't possessive? Or do you think that since people misspell it all the time it's OK to use it that way? You don't need to check with a linguist to answer. I'm not the grammar police. I thought it was ironic that the title of this article used incorrect language to describe a language.