Thanks Jake for making a comment about Microsoft Tag. I'm the community manager for Microsoft Tag and I thought you might find some of these implementation examples http://mashable.com/2010/07/21/allure-microsoft-tag/ and momentum news http://www.microsoft.com/Presspass/press/2010/oct10/10-26MSTagMomentumPR.mspx?rss_fdn=Press%20Releases interesting.
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