They chose a sample of 60 out of 10,000, but it does not say how they chose the sampling, but it is seems they chose 60 who would confirm what they want to believe. Oxford Univesity found that the influence of American to British is 20:1 compared to British to American. Of course all news about the US in the UK has to fit in the narrative of British superiority and American stupidity. Sadly British journalism is so shoddy and biased, it wasn't always that way.