By the time you get to the 100th word, the size difference between the highest-ranked and lowest-ranked words on the screen is imperceptible. But even with it's limits, it's an interesting and addicting way of visualizing our language. It's fun to input companies, weirdly-named celebrities, and other proper nouns to see where they fall. fwiw "Timex" comes in at 22508 and "Rolex" at 44087.