I dont see wats so bad about it and I'm an animal activist. It really depends on how the dog's reacting to it cause i know some dogs who wouldn't mind at all. Its a great costume, but i would suggest that the person just loosens the straps to the top part. I can tell the top part is squeezing his belly in which may not allow him to breathe easy. And that he doesnt have the headset pulling his head and ears so far back, and at least have the tail stick out.