Remember the experiment in which people didn't...  ...ng if you wore jeans that released a perfume when scratched . Shoot, why even bother taking a shower? You're w...  ...VICE | Photo: Naked & Famous Denim Previously: Scratch & Sniff Business Suit

Illustration by Tim Probert At first thought, a...  ...llustration by Tim Probert At first thought, a scratch 'n' sniff book with the smells of New York may not seem lik...  ...the city in her first book New York, Phew York: a Scratch -n- Snif...