This past week we purchased the bottle on th...  ...inattentive shoppers, or is it a truthful, clever marketing ploy?

The market research firm Mindset Media studied the cultural and economic behaviors of beer drinkers and discerned certain trends among buyers of particular beers. Among the brands studied are Budweiser, Bud Light, Coron...

Ah, misogyny, one of the final frontiers of terr...  ...years sexism really will be totally gone from the marketing industry, but I doubt it. Link

The following is from Uncle John's All-Purpo...  ...E CHILDREN ANYWAY?James U. McNeal, a professor of marketing at Texas A&M, is perhaps the foremost expert...  ...anything, they want your children's minds. "Kids marketing in general is becoming more sophisticated," says...  ...alpin, CEO of Gepetto Group, w...