this is literally one of the dumbest places to keep undrinkable chemicals i’ve every seen in my life… pic.twitter.com/oXxtgACKsE— Brennasaid (@brennasaid) July 4, 2023 Twitter user @Brennasaid offers...

Remember New Coke? The reformulation of Coca-Cola...  ...minance. But behind the scenes, Ivester and chief marketing officer Sergio Zyman were convinced Tab Clear wou...  ...f-destruct.The idea behind Tab Clear was a genius marketing move on many levels, but still reads like a super...

Grocery stories aren't just in the business of selling people the every day basics they need, they're ultimately there to make money. That's why they use some very clever tricks to get people to buy more than they need a...

Or at least you might be happy to be pooped on by...  ...ou just got sunscreened. The concept is a strange marketing move by Nivea, who intends to send these beauties...

Why do people spend so much money for bottled wate...  ...emphill, the director of research at the Beverage Marketing Corporation. Unlike soda, Perrier wasn’t sw...

Many of the internet generation look back at the i...  ...s a flustered Ferriter who, on the morning of his marketing and package design pitch to Hanes, decided his cu...  ...century.It wasn’t only the design, but the marketing behind it that also helped L’eggs become a...

Toothpaste, mouthwash, gum, even dental floss all have something in common: the default flavor is mint. We don’t even say “lozenges” when we talk about the everyday remedy for bad beneath -we call them...

When you eat at a restaurant, you are usually well aware of what the costs will be and plan for them. You often have some idea of the food quality and what dishes you might like. But you might not be aware of all the tin...

In 2004, Blockbuster Video thought they had the pe...  ...ess. That’s only one of the five stories of marketing disasters, including one from Coke that I’d...

Advertising has always invented problems that can be solved with your money and their product. This is especially true when targeting women. We are too fat or too skinny, we have bad skin, dishpan hands, and most of all,...