KFC Hong Kong's new ad campaign for their "Hot & Spicy" fried chicken is ON FIRE! Designed by art director John Koay of Ogilvy & Mather Hong Kong, the print campaign uses fried chicken i...

[http://youtu.be/NFErgnaSRRY] (YouTube link)This looks cool, but keep it away from decorations, hay, and trick-or-treaters. And be aware that it will smell like flaming pumpkin. -Thanks, Dave!...

These sculptures of flames by artist Herb Williams are an outdoor installati...  ...ortrait of Wildfire." But take a closer look -the flames are made of crayons! As the suns hits them, tempe...

In the October issue of Discover magazine, LeeAundra Keany tells us that a bonfire is "basically a tree running in reverse," and other interesting facts. 1  Fire is an event, not a thing. Heating wood or other fuel rel...

Image: i am sebastian/Flickr Sebastian Kuntz created the image above for Sabath Media Design Agency's internal magazine. I suspect a bit of photoshoppery w...

There have been about 200 reported cases of sponta...  ...pon which she was laying remained unmarred by the flames that had consumed her. Since the reporting of thi...

How do you make a Porsche 928 even better? Add a B...  ...en better? Add a Boeing turbine jet engine!Bonus: flame shooter lets you roast marshmallows while you're...

As if the Burger King isn't creepy enough all on...  ...still hoping this perfume is a joke. It's called Flame , and for a mere $3.99, you can smell like "the sc...  ...mell like "the scent of seduction, with a hint of flame broiled meat." That's really all I can say abo...