Jeremy Wilson went seven months before washing a p...  ...lson explored the internet niche community of raw denim . Serious blue jean aficionados skip pre-washed je...  ...them every day. Instead, they customize unwashed denim . Raw denim is sometimes known as dry *strong c...

Is it ridiculous? Remember: some people will buy pre-ripped and faded jeans. Don't ask me why, but they do. So maybe the premise of Bert van Son's Lease Jeans has potential:Customers pay a one-off 20 euro fee ($27), cove...

Columnist George Will is mad. Hopping mad about denim and how America's fashion sense is going to hell...  ...g ago, when James Dean and Marlon Brando wore it, denim was, Akst says, "a symbol of youthful defian...  ...hen introducing new products. Akst's summa contra denim...