The word below the swoosh is "run". Annie Chiu designed this and other unconventional street advertisements to encourage you to purchase Nike running gear. Link -via Blame It on the Voices...
https://www.neatorama.com/2012/01/05/new-nike-ad-will-either-amuse-or-infuriate-you/The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothi... ...perette". Link via The Presurfer | Photos: Bed Ads on TV
https://www.neatorama.com/2011/02/27/bench-presses-advertisement-into-bare-thighs/Photo: Noah Dylan Goldblatt [Flickr]Toxel blog has... ...pretty nifty post about some clever and creative bench advertisements ( benchvertising ?) - My favorite is the Kit Kat Bench above.Link - via Chair Blog
https://www.neatorama.com/2009/01/03/kit-kat-benchvertising/
