"Shocking" 1950s Movie Gimmicks...
In the 1950s, theater owners and movie promoters r... ...of such gimmickry was film producer and director William Castle , who understood the value of publicity. Many of... ...who understood the value of publicity. Many of Castle ’s gags were integrated directly into the mo... ...reen. For his 1961...
https://www.neatorama.com/2013/07/30/Shocking-1950s-Movie-Gimmicks/
