Why Coca-Cola Purposely Designed a Soft Drink to Fail...
Remember New Coke? The reformulation of Coca-Cola... ...on was not all that it appeared. The product was Tab Clear , a new version of the sugar- and calorie-free die... ...earlier that year.Publicly, Ivester boasted that Tab Clear would be yet another success in Coca-Cola’s... ...ief marketing officer...
https://www.neatorama.com/2018/06/15/Why-Coca-Cola-Purposely-Designed-a-Soft-Drink-to-Fail/
