Why do people spend so much money for bottled wate... ...ow did our bottled water habit get started? Blame Perrier . The French company was languishing in a niche ma... ...ng in 1977, an American ad campaign declared that Perrier was special, for special people. Perrier &rsquo...
https://www.neatorama.com/2016/06/14/The-Ad-Campaign-that-Convinced-Americans-to-Pay-for-Water/
The Ad Campaign that Convinced Americans to Pay for Water...
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