When Joe Gold was young, weightlifting wasn't much... ...where fitness fans worked out. In 1965, he opened Gold's Gym in Venice Beach. It became the ultimate training... ...d that perception. Though Gold sold his eponymous gym and the rights to his name in 1970 (a move he reg... ...in talked to the founders a...
https://www.neatorama.com/2018/09/04/Sex-Steroids-And-Arnold-The-Story-Of-The-Gym-That-Shaped-America/
Sex, Steroids, And Arnold: The Story Of The Gym That Shaped America
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