Parents know that once children begin to read for pleasure, their reading skills improve, and so does their entire educational experience. One way to kick-start this process is to let students select their own books, and that's why the Scholastic Book Fair is always a time of celebration at elementary schools. Scholastic, which had sponsored book clubs for decades already, became the go-to publisher for book fairs in the early 1980s.
Then as now, the events would normally be sponsored by parent-teacher associations or school librarians, and a division of labor was involved. Scholastic and the other companies would drive the books to the school, where volunteers would set up the provided displays, handle payment, and box up the unsold books. Then Scholastic would haul away the unused inventory. Books cost between 75 cents and $3.95, with the schools getting between 20 percent and 33 percent of the gross revenue. In the 1980s, a typical fair might collect $1500.
While the school faculty appreciated the revenue and the promotion of literacy, students were less interested in the economics than the shelves of books that flaunted their unbent spines and promised a break from required reading. In both the book fairs and catalogs, volumes about boy detective Encyclopedia Brown mingled with Garfield collections and Captains Courageous by Rudyard Kipling. Poster books of BMX bikes and joke books were in plentiful supply.
Read about Scholastic Book Fairs at Mental Floss.