Krispy Kreme Turns Its Glazing Machines into Scannable Barcodes
Krispy Kreme's iconic glazing machines are a wondrous sight. You can stare and drool at them for hours.
So the company is putting your devoted attention to good use. It modified those drips to form a barcode. You can scan it with your smartphone and pull up a coupon for a dozen free donuts. Read more about this clever promotion at Ad Week.
-via Foodbeast
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