Locally Laid Eggs

The Locally Laid Egg Company puts their name right their on cartons of their eggs, which are available only in northern Minnesota and parts of Iowa and Indiana. In December they received a letter from a man who was offended by the name. How do you respond to that? Lucie B. Amundsen, the company’s “marketing chick,” wrote, in part:

Here’s why we named our company, Locally Laid. First off, it’s completely demonstrative of what we are. We are the first pasture-raised egg company in the Upper Midwest providing you with eggs which are laid locally. More on the sassy part of the name in minute, but let’s look at local. It’s important.

She goes on to explain the importance of free-range, organically-raise chickens and how they differ from nationwide factory farms. She also explains how important mid-sized farms are to preserving local economies. It’s pretty interesting, in a post that's all due to a customer with a dirty mind. -Thanks Carol Anne!