Inglorious Fruits and Vegetables

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While the price of fresh fruits and vegetables goes up, vendors regularly toss out tons of produce because it’s not pretty. Perfectly good food in irregular shapes, sizes, and colors is too often just wasted. French grocery chain Intermarché began a program of buying those “unacceptable” fruits and vegetables and selling them to the public -for 30% off regular prices! They call these products “Inglorious Fruits and Vegetables.” Shoppers get a bargain, and much less of the crops go to waste.

I would love to buy ugly but fresh fruit at a 30% discount, instead of the way I do it now: saving 30% because the pretty fruit is old and overripe. -via Viral Viral Videos