Frozen Potatoes for the Social Media Generation

The Birds Eye frozen food company is ready to roll out a new product: potatoes cut into the shapes of hashtags, asterisks, emotions, and the @ symbol. The product will be called either Mashtags or Mas#tags, depending on what works with your search engine or spellchecker. Now telling your kids to put down their phones at the dinner table will not leave them totally without a link to their electronic lives.

"The addition of Mashtags to our food range is an exciting development for Birds Eye. Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people," said Pete Johnson, senior brand manager at Birds Eye.

"We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable."

Mashtags is expected to be in grocery stores next month -but only in the UK. They will taste similar to Birds Eye potato waffles. -via Laughing Squid