Memories of Butter
There's a long line of strangely-named knockoffs of the margarine called I Can't Believe It's Not Butter. This picture was headlined "Saddest name for a butter substitute." The top comment had an even better joke:
The title of the Lifetime Original Movie chronicalling Paula Deen's fall from grace.
Of course, the puns fly thick and fast in the reddit thread. Link
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So it's a knock off of a product that is itself a knock off of butter.
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