The Market for Gourmet Cupcakes is Crashing
Crumbs rivals include people like Cynthia Hankerson, owner of the three-year-old Cupcake Salon in Jersey City, N.J. Sales at her bakery cafe are slipping and she said she suspects the cupcake fad may be waning. Last year, a typical Saturday brought in an average of $600 to $700 in sales for her signature cupcakes, which come in flavors like pistachio, amaretto vanilla and strawberry banana. But now "we're lucky if we get $300," she says. "People get tired of things," the 42-year-old adds.
Emily Maltby and Sarah E. Needleman of The Wall Street Journal have the scoop: Link
Image: Cupcake Soap from the NeatoShop's Cupcake Store (yes, we have such a thing!)
We hope you like this article!
Please help us grow by sharing:
Get Updates In Your Inbox
Free weekly emails, plus get access
to subscriber-only prizes.