Clean Up New York PSA By David Lynch

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If you don’t properly dispose of your trash, if you simply toss your garbage around like a litter loving savage, the rats will come and they are terrifying! According to this 1991 PSA by David Lynch for the City of New York the streets will be overrun with rats if people don’t do their part to clean up after themselves, and rats spell doom for the thriving metropolis.

Lynch created this stylish black and white PSA as part of the “Clean Up” campaign, and it’s so noir meets avant garde meets modern urban realist that they should write papers about it in film school, with a chapter on why rats are so good at method acting.

Via Gothamist