People are squishy, which is why cars come equipped with airbags. But these airbags are usually inside the cars and designed to protect the driver and passengers.
Carscoops reports that Subaru is now providing additional airbag protection. The Forester model offered in Japan can be purchased with an airbag designed specifically to protect cyclists from crashing through the windshield during a collision. Although other Japanese cars have airbags that cushion pedestrians, this Subaru design takes into account that cyclists are higher up off the ground than pedestrians.
This video with extremely an annoying audio track demonstrates the instantaneous deployment of the airbag.
-via Jalopnik